Motion & Imagery for Simon James' latest furniture collection.

Simon James 2024 Collection

Video and Sound for Alex Whitfield's custom table built for ByPlatform.

Alex Whitfield Table for ByPlatform

WorkGroup used 3D visualization, photogrammetry, and animation to highlight the intricate details of Yu Mei's utility-driven pieces, seamlessly blending form and function with the existing mainline pieces.

Was a pleasure working alongside the team at Yu Mei & 1of1 Studios for this project.

Yu Mei Utility Range

Video for Taylor Groves September capsule.

Special thanks to the team that helped make this possible:

INDIA WRAY MURANE
Photography Director: MATT HURLEY
Photography Assist: JOHNNY DE SILVA
Stylist: TOM SO
Hair & Make-up: BINH-MINH HA
Audio: ‘Rise’ by Fraser Austin

Taylor Groves

WorkGroup has created 3D visualisations of Blunt's iconic range of umbrellas.
With a keen focus on every fine-tuned detail, we have recreated Greig Brebner’s entire line of intricately crafted umbrellas in the 3D space, allowing for enhanced E-commerce imagery and bringing the umbrellas to life in exciting, vibrant new ways with animation.

It has been fantastic to work with the team at Milk & to be a part of this exciting & beautiful brand.

Blunt Umbrellas

WorkGroup collaborated with Shares.io to create an animated piece for the launch of their new mobile app for France.

Bold, energetic & evolved. We worked with the Shares.io team to showcase the exciting developments made on the French app for shares. With quick transitions & smooth UI animations, WorkGroup aimed to creative a captivating advertisement for the launch of the new app.

Shares.io

WorkGroup collaborated with renowned furniture designer Simon James creating social assets for two new release pieces of furniture, The "Auctioneer Chair" & "Pavillion Table".

Using James' designs as a solid, consistent anchor, we explored the potential of moments created with both pieces of furniture. Transient & shifting, James' designs remain constant. With specially crafted sound and flowing visuals, we aimed to show the beauty in the shifting moments we share.

Simon James

We are WorkGroup
A Creative studio
Working with people
To make good work
solve old problems
in exciting new ways.

Hello, We are WorkGroup

In collaboration with Alex Whitfield, WorkGroup created the visual campaign for pieces of Alex’s industrial yet beautiful furniture.

Focusing on the hard edges and rugged materials, we aimed to capture the beauty in the details with Alex’s pieces.

Furniture Collection

In collaboration with GAIT Global, WorkGroup created the “Why Flux?” Animation in pursuit to spread the story of GAIT’s systems.

We worked with the GAIT team to tell the story of their impressive Flux sensor technology whilst aiming to translate complex systems & information in a way that is digestible & understandable.

Why FLUX?

In collaboration with Abel fragrances, WorkGroup created the visual campaign for their popular discovery set.

Embracing the excitement of exploration, we aimed to capture a sense of joy and energy yet maintaining a strong focus on Abel’s ethos of natural fragrances.

Discovery Set

In collaboration with Abel fragrances, WorkGroup created the visual campaign for their functional fragrance “Pause”.

“Rich and layered floral, the fragrance profile of Pause reflects its mission - to bring vibrancy and sophistication to this passage of womanhood. To take Perimenopause out of the shadows and illuminate it as a moment of pause in a time of evolution. Let's change the conversation."⁠

Pause

A playground for WorkGroup to explore and have fun. Continually pushing our capabilities as well as ourselves to create work that is inherently , 